# Jasmine-Jade — SaaS content systems, SEO/AEO > Content systems architect for SaaS founders and marketing leads. Builds > content that ranks in traditional search and gets cited by AI search > (ChatGPT, Claude, Perplexity). Working in content/SEO since 2019. ## About Jasmine-Jade O. is a SEO/AEO Content Strategist who helps B2B SaaS founders and marketing leads build content systems that get found in traditional and AI search and stay memorable once they land. Working in content and SEO since 2019, across long-form writing, content refreshes, social ghostwriting, strategy roadmaps, and human-in-the-loop AI content workflows. Available for freelance engagements and consulting. - Site: https://thejasminejade.com - About: https://thejasminejade.com/about - Contact: hello@thejasminejade.com · https://thejasminejade.com/contact - LinkedIn: https://linkedin.com/in/thejasminejade - X/Twitter: https://twitter.com/thejasminejade ## Services ## Case studies ### Directive https://thejasminejade.com/work/case-studies/directive 20+ SEO articles, sales enablement pieces, and feature landing pages across SalesTech, RevOps, and CX accounts The brief Directive is a performance marketing agency with enterprise SaaS clients. They needed a content partner who could drop into multiclient work without slowing the team down. The work moved across SalesTech, RevOps, and CX accounts with plenty of stakeholder loops. What I handled The job was execution, but not ordertaking. I had to understand the product fast, turn research into excellent first drafts, and keep drafts moving through agency and client feedback. Product, sales, SEO, and client feedback all had to turn into drafts that could survive review without losing the buyer thread. Longform SEO articles: Some pieces ran 3,000+ words. The work was making hard product categories readable without sanding off the details. Sales enablement content: I wrote decisionstage pieces that supported the sales conversation with proof and strong product understanding. The things buyers want to see when they're comparing options. Feature landing pages: Productled pages that explained what the feature did and who it was for without flattening the offer into generic SaaS language. Multiaccount flexibility: Sales productivity, revenue workflows, customer experience. Different products. Different buyers. Different reviewers. Same job each time: get the context, write with depth, and make the next review easier. Agency workflow support: I worked inside the agency workflow instead of adding a new one. I knew when to ask for context, when to make the call, and how to keep feedback loops from turning into rewrites from scratch. How I got the context Because this was agency ghostwriting, I couldn't lean on personal POV or pretend expertise into the draft. That meant burying my nose in product demos, webinars, old content, product pages, support docs, FAQs, competitor pages, customer reviews, and whatever client documentation came through the brief. That context did two jobs. First, accuracy. Enterprise SaaS content gets thin fast when the writer doesn't understand the product. Second, readability. I turned dense product information into copy a buyer could follow and a search bot could rank: clear structure, scannable sections, internal links, and enough business and product context to make the piece credible. What changed 20+ articles and pages across 4 B2B SaaS accounts Page 1 rankings for multiple target keywords CX articles are cited in Google's AI Overviews on the definitional queries they were built to answer Senior content support that could move between agency feedback loops without slowing production Productaware drafts gave account teams cleaner work to review and pass along Here are results from one client in the customer experience industry. The client name is redacted. --- ### Engage https://thejasminejade.com/work/case-studies/engage SaaS copywriting and feature page revamp backed by internal research and competitor benchmarking The brief Engage is a customer engagement tool that helps businesses automate and personalize messages across email, SMS, push notifications, website banners, live chat, and more. They had expanded their product and needed two things: customerfriendly feature page copy for 10 new pages, and a full SaaS copywriting revamp to match where the product had grown. Before, the homepage led with email messages. After, it positioned Engage as a broader customer engagement and automation tool for SaaS teams. How I got the context This wasn't just "write the pages." I needed the product, the buyer, and the competitive context before the copy could make sense. The feature pages mattered because the homepage was carrying too much. Splitting the product into individual pages gave Engage more room to explain each feature, match buyer questions, and target relevant keywords without forcing every product angle onto one page. I had to decide what belonged on the homepage, what needed its own page, and what buyers needed to understand before they could compare the product properly. Founder interviews: I spoke with the founder to pull out tone of voice, services, audience, USPs, selling points, customer pain points, brand identity, and positioning. Audience research: I mapped geography, behavior, pain points, interests, professional status, journey stage, language, social media usage, communication preferences, expectations, and barriers to using the product. Benchmark research: I compared Engage against competitors across organic traffic, sixmonth trends, domain rating, Core Web Vitals, backlinks, top keywords, and top pages. I also audited homepage structure: hero headline, subtext, meta title, meta description, demo CTA, video, tool screenshots, testimonials, product features, case studies, uptime stats, customer numbers, and footer links to key pages. From that, I identified 68 relevant keywords clustered by traffic value, relevance, and how the founder said customers were already finding them. What I wrote The research gave the copy a job: clarify the full product, create more search surface, and help buyers understand which features matched the way they wanted to engage customers. Homepage + feature page copy: I rewrote the homepage and wrote 10 feature pages so each product area had a clearer buyerfacing explanation. Metadata: I wrote meta titles and descriptions for old and new pages so each page had a clear search angle before it went live. The metadata tied the page topic, target keyword, and buyer intent together instead of treating SEO as an afterthought. How I delivered it The client already had a wireframe, so I wrote with the layout in mind. Where the copy could fit existing components, I made it fit. Where the page needed more proof, clarity, or conversion support, I suggested new reusable sections and wrote the copy for them. That meant the designer and developer weren't working from a loose pile of homepage lines. They had pageready blocks, section options, CTAs, and notes they could swap into the build with less guesswork. The copy had to work in the interface, not just in a doc: headings that carried the page, sections with a clear job, and proof placed where it helped the buyer keep going. What changed Homepage messaging shifted from onechannel email copy to a broader customer engagement story New feature pages gave Engage more search surface for productspecific keywords 68 keywords were clustered by traffic value, relevance, and how customers were already finding the product Copy was delivered as pageready blocks for easier design and dev handoff Homepage, feature pages, metadata, and new section ideas were organized into a cleaner site structure --- ### Rippling https://thejasminejade.com/work/case-studies/rippling 30+ AI-search optimized articles, customer stories, and content assets across HR Tech and FinTech The brief Rippling needed help executing their AEO/GEO content strategy. I came on board as senior content support across the library. Decisionstage articles. Customer stories. Refreshes. Content assets. The pages had to serve buyers and answer engines at the same time. Buyers needed comparison logic and product context they could trust. Answer engines needed verified claims that were easy to parse and cite. The quality bar was higher than "write the page." Product research, claim discipline, answer structure, and customer proof had to move together. How I got the context The briefs were across HR Tech and FinTech, so I had to understand the buyer question behind each one: outgrowing a starter payroll tool, comparing HR platforms, evaluating global payroll providers, weighing expense management options, and more. Competitor and product research: I reviewed official feature and pricing pages, customer reviews, support docs, product demos, battlecards, competitor positioning, and internal docs. I had to separate marketing claims from buyerrelevant feature differences before a single section felt safe to write. Search and answer structure: I used BLUF technique to lead sections with the answer first, then backed it up with quick comparison tables, feature snapshots, verdicts, review tables, FAQs, metadata, and extractable explanations. Retrieval shaped the structure. Make the answer easy to find, use, and cite. Wherever it made sense, I pulled customer voice close to the claim it supported. The surrounding sections needed more than brand claims to stand on. Brand and review alignment: I treated feedback as part of the system, not a oneoff comment thread. Recurring notes became checks I ran before the next draft. Claims that needed legal or product support were flagged before review. Brand guidelines were used as a standard, not a PDF sitting somewhere in the folder. That made drafts easier to review at speed. Fewer repeated notes. Cleaner claims. Less drift from the brand. Before handoff, I checked drafts against brand guidance, legal notes, product accuracy, and answerfirst structure. What I wrote Comparison and alternative pages: These pages were for buyers already choosing between tools across legacy HR platforms, payroll providers, EOR products, HRIS systems, and point solutions. They needed methodology and quick comparison tables. Feature snapshots, verdicts, and customer proof did the rest. Bestof roundups and buying guides: I wrote evaluationstage content across payroll, HRIS, benefits, workforce management, training, global payroll, expense management, and business credit cards. Buyers had to understand the category and where Rippling fit. Content refreshes: I also refreshed longer pieces that were losing rankings. That meant newer competitive insight, clearer answer structure, and stronger signals that the page still reflected the current category. Customer stories: I wrote 8+ stories across longform case studies and their "How I Solved It" editorial series, where practitioners explain how they fixed a specific operational problem. I looked for the buyerrelevant angle in the interview. Sometimes that was consolidation or scaling. Sometimes it was workflow automation, cost savings, compliance, or the operational risk the team had finally stopped tolerating. Content assets: Some articles needed more than just words. For one, I created five custom Google Sheets templates with formulas, automated calculations, and professional formatting, then paired them with a 3,000+ word guide and decision tree. The asset shaped the article around who each template was for, what questions it answered, and how a reader should choose. What changed 30+ AEO/GEO articles published across HR Tech and FinTech 8+ customer stories turned product usage into buyerrecognizable proof Comparison, alternative, bestof, and buyingguide pages gave buyers clearer decision support Longer pieces got fresh competitive insight and recency updates where rankings were slipping Content assets gave select pages stronger ranking value and clearer conversion paths Articles are cited in Google's AI Overviews across payroll, benefits, and globalhiring queries, and in ChatGPT and Claude answers Draft checks helped pages stay aligned with brand guidance, verified claims, and answerfirst structure --- ### SameWoman https://thejasminejade.com/work/case-studies/samewoman Brand positioning, audience clarity, and content strategy for a virtual healthcare startup The brief SameWoman is a UKbased virtual healthcare clinic for women. When they came to me, the idea was to build a virtual clinic for women's health and become a trusted source for the audience. The early audience definition was not specific enough to guide content. Before launching, we had to turn that broad audience into a working strategy: who SameWoman was speaking to, what those women were dealing with, what the brand could credibly say, and how content would move people toward trust and consultations. My job was to turn the founder's vision into a content system the team could actually use: audience, trust barriers, channel choices, website copy, and launch assets. How I got the context The work started with research, not assumptions. Audience research: I distilled conversations with the Founder into directional signals, then built out the audience profile: geography, language, healthcare behaviors, social media habits, communication preferences, pain points, buying triggers, barriers, and realistic expectations. This helped point out the friction content could answer: wait times, short consultations, generalized diagnosis, limited health data for UKbased African women, cost, trust, and preference for physical clinics. SERP + competitor research: I reviewed search results and competitor content across women's health brands, looking at services, offers, content formats, CTAs, channels, tone, content UX, creator partnerships, and what their bestperforming content had in common. That gave the strategy a useful baseline: what was already working in the category, where SameWoman needed trust signals, and where there was room to show up with a clearer point of view. Positioning work: From the research and brand inputs, I shaped the positioning around expert virtual consultations, educational resources, culturally sensitive care, and verified health content for African women. What I created The strategy had to do more than sound good in a deck. It needed to tell the team what to say, where to say it, and what each content touchpoint was supposed to do. The launch needed a clear plan, not just a list of topics. Positioning + messaging framework: I clarified the audience, promise, point of difference, tone direction, service messaging, and the emotional takeaways the content needed to create: trust first, then awareness and confidence. Content roadmap: I mapped the themes SameWoman could credibly own: mental health, body/reproductive/sexual health, pregnancy and maternal health, nutrition, and fitness. Social media strategy: I outlined Instagram and TikTok as priority launch channels (over SEO content), with shortform educational content, guest interviews, reshared content, and resources that could drive people back to the site and booking pages. Execution plan: I built a sixmonth plan covering content lanes, publishing cadence, channel focus, staffing needs, and what to measure after three and six months. Website + launch copy: I also wrote the company's website pages and first social media video scripts, so the strategy didn't stop at "what we should say." It became the first things the brand could publish. What changed SameWoman had a clearer audience definition for launch content The brand had positioning and messaging tied to trust, access, and culturally sensitive care Content pillars gave the team a way to create with direction instead of publishing loose healthcare content Website copy and early video scripts gave the launch its first publishable assets The roadmap connected social content, resources, booking pages, staffing, and measurement before execution started Founder input became a usable source of truth for positioning, messaging, channels, and launch execution --- ### TertFinder https://thejasminejade.com/work/case-studies/tertfinder 40+ ToFu and MoFu articles that earned first-page rankings for an EdTech startup The brief TertFinder is an EdTech startup that helps high school students choose career paths and prepare for university. The founder wanted to bridge the gap between high school and college, starting with content that could answer the questions students were already searching for. At the time, the site had no organic presence, no content strategy, and no traffic. We needed to create search visibility from scratch with ToFu and MoFu articles students could actually use. How I got the context I had to understand the student journey before I could map the content. That meant looking at the questions students ask before choosing a course, comparing schools, or trying to understand where a subject could take them. Audience and keyword research: I mapped the search landscape around career guidance, subject selection, undergraduate decisionmaking, and college comparison content. The best opportunities were not broad education keywords. They were specific questions with clear student intent and less competition from established publishers. Search structure: I planned articles around the question each page needed to answer, then wrote headlines and sections that could compete for firstpage rankings and featured snippets. Search Console tracking: I also set up Google Search Console tracking so we could see which queries were bringing students to the site and use that data to guide new topics. Internal linking for SEO: I connected related articles so search engines could understand the content clusters, pass authority between pages, and give each new post a better chance of ranking. Team collaboration: I worked with the developer, design team, and website manager on SEO best practices so the content work did not stop at the draft. Behind the articles, I set up tracking, connected related pages, and helped the wider team publish in a way search engines could understand. What I wrote I wrote 40+ shortform SEO articles across ToFu and MoFu topics. Some articles helped students explore possible career paths. Some explained subjects, courses, and undergraduate options. Some supported comparison moments when students were weighing schools or next steps. I also supported social media with copywriting and repurposed articles into social content, so the same research could support search and organic social growth. What changed 40+ SEO articles published across career, subject, and college decision topics Position 0–1 on Google for target keywords: featured snippets and first organic results Organic traffic spiked during admission season Developer, design, and website teams had clearer SEO guidance for publishing Repurposed article content contributed to a 500% organic follower increase ## Speaking & mentoring Talks and mentoring for SaaS teams on content systems, SEO/AEO, and building an AI-native content practice that still sounds human. Details and topics: https://thejasminejade.com/speaking