Hi, I’m Jasmine-Jade

Hi, I’m Jasmine-Jade

I'm a detail-obsessed

I fit into fast-moving brands, writing and creating memorable content that guides your audience from Discovery to Decision.

I have a degree in Aircraft Engineering (ask me about it on our discovery call), but since 2019, I’ve been doing hoops between CX, SEO, MarTech and Sales Enablement content for B2C and B2B SaaS brands.

I love a good read, and I write poetry. I also own a wok, which is code name for I ridiculously enjoy making a mean batch of diced chicken stir-fry with a generous serving of cauliflower, purple onions, and green bell peppers, sautéed in soya oil. Yum!

In between deadlines, I work on resources that help business owners and marketing teams stay agile and productive. 


A monochrome image of Jasmine-Jade against a purple background.

Customer Satisfaction

Why you need a Jasmine-Jade on your team


I do my homework

I am an undercover agent on every new project. I find out what your audience’s jobs-to-be-done are and study their lingo. I digest your docs and demos and talk to subject-matter experts within and outside your organization. Then, I use the data collected as a foundation for my work.


You don't need to micromanage me

I put the content in contentment. I set the bar high and aim to impress you with my work. I never miss deadlines, I ask A LOT of questions (sorry in advance), and I study patterns to replicate impressive results. (In another life, I could be a detective.)


You’ve found someone that actually loves writing

I mean, I dropped the spanner to pick the pen. I enjoy creating memorable content that drives measurable results. Storytelling, data, trends and SEO are my thing! I even have plaques to show for being such a creative genius. Bonus points if you spot them in my background on our assessment call.


I put your audience first

Gone are the days of the keyword-first approach to content. What I do differently? I turn audience-first insights into quality solutions with your business at the forefront. This way, we build niche authority, satisfy your readers and still appease the search engine gods. Win-win-win!

You would have completed my contact form if you started two minutes ago.

It’s time for me to meet you.

Fresh from the oven ✨

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