The Blog

Erica Schneider
"Writing is more about thinking than writing."
Ashley Cummings
"As long as the internet is a thing, content marketing will be a thing."
Ross Simmonds
"Start viewing content like an investment. Every blog post, every webinar, every podcast, every tweet, every video. These are all assets. These are all investments."
Tommy Walker
"Content is a form of social currency."
Marketing, SEO
Your intros are losing readers in seconds. Stop burying ledes, dumping stats, and stuffing keywords.…
SEO
Embedding dates in URL slugs (like /2025-strategy-guide) suggests obsolescence and silently creates long-term SEO debt.…
Marketing
After interviewing five marketers, I identified two must-hire startup marketing roles, the hats they can…
Marketing, SEO
Set clear expectations for your writing project upfront. See all a brief should contain, why…
Freelancing
Knowing what to look for when hiring a freelancer is important. Here's all you need…
Marketing, SEO
Learn to write quality content that ranks and impresses your target audience. See what search…

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