5 Intro Mistakes That Waste Your Readers’ Time
Your intros are losing readers in seconds. Stop burying ledes, dumping stats, and stuffing keywords. Use the “Okay, and?” test to purge 5 time-wasting habits—and write intros that demand attention, not patience.
Why You Shouldn’t Date Your URL Slugs
Embedding dates in URL slugs (like /2025-strategy-guide) suggests obsolescence and silently creates long-term SEO debt. Here’s why, and how to fix it.
Scale Your Startup: Two Priority Marketers to Hire in 2025
After interviewing five marketers, I identified two must-hire startup marketing roles, the hats they can wear, and the traits to look out for when hiring them.
Why Writers Need Content Briefs [+ Free Notion Template]
Set clear expectations for your writing project upfront. See all a brief should contain, why they’re important and a template you can edit.
What To Look Out For When Hiring A Freelancer
Knowing what to look for when hiring a freelancer is important. Here's all you need to know before you make a decision.
Marketing for Introverts: How To Promote Your Freelancing Business
Discover how to build your brand as an introverted freelancer.
Quality Content: What It Is and How To Write It
Learn to write quality content that ranks and impresses your target audience. See what search engines like Google see as helpful content plus proven SEO techniques for SERP ranking.