Content strategy for B2B SaaS startups and companies

Find out what prompts your audience to take action. Speak their language. Make strategic content decisions that drive business goals.

First time? Best time!

There’s nothing more rewarding than laying the perfect groundwork for your marketing efforts before you kick off.

Short-term? You know exactly how to use content to nurture your leads through your marketing funnel.

Long term? You create a system that only iterates result-producing content, builds an engaged audience, and establishes authority in your niche.

Not your first time? Even better.

Stay relevant to your customers. Be visible to new audiences. Smash your content marketing goals.

We’ll double down on what’s working and level the playing field between you and your competitors.

My Content Strategy Approach

Content strategy is more than just a document—it’s a roadmap to business success and I combine data, SEO and research to get you there in five steps.

Step 01

Team and Customer Interviews

I conduct interviews to collect first-party data that shows how your team perceives your brand and what your customers need, regardless of search traffic volume.

Step 02

Keyword and Audience Research

The leading directional indicators from the interview reinforce your core message and prompt research to understand what resonates with your audience and how to provide them value with content.

Step 03

Competitor and
Brand Audit

These qualitative and quantitative audits benchmark select metrics to reveal what’s working (and what’s not), where there is stiff competition and opportunities to close content gaps.

Step 04

The Roadmap

I then build a roadmap based on the interviews, research, and audits. The roadmap first covers overarching goals and success metrics, then content pillars, takeaways, assets to invest in (content lanes and verticals), and content formats.

Step 05

Execution

This final stage provides tactics to execute the strategy and deliver results. It determines content publishing frequency, staffing suggestions, timelines and calendars, tools, DIY guides, analytics, and a repurposing plan.

Pick your warrior

Make a smart investment in your business growth with solutions optimized for maximum ROI. Need a tailored plan? Get your custom quote.

Business

The ideal foundation for building a strong digital presence with content.

from

999 USD

Team and Customer Interviews
Audience Research
Buyer/User Personas
Keyword Research
SERP Analysis for Target Keywords
Content Audit
Keyword Mapping and Topic Clustering
Content Lanes and Verticals
Content Distribution Roadmap
Content Repurposing Matrix
Content Hygiene Plan

Visionary

2999 USD

Everything in the Business Plan, plus
SEO Audit
Brand Audit (Position, Differentiation and Core Message)
Message Mining
Granular ICP Segmentation
Customer Journey Mapping
Competitor Benchmarking
Ready-to-write Content Briefs
SEO Cornerstone Articles
Team Strategy Calls

Proof, not promises

What started as a one-time writing gig quickly turned into a long-term partnership after I read her first article. Working with Jasmine-Jade was extremely easy, because her writing made it obvious that she put in the work and knew the topic she was writing about inside out.

It was a pleasure working with Jasmine. She takes the initiative and brings a fresh perspective. I hope to continue collaborating with her.

Jasmine came on board as a freelance copywriter. The design team and our clients love her writing. She breathes life into all our projects in no two ways that are the same.

If you are looking for a content strategist, Jasmine-Jade is your person—she is that rare mix of a strategic, analytical, and creative marketer with a strong growth mindset and a focus on getting results, fast.

Jasmine-Jade offers the full freelancer package. She's a sharp writer and a delight to communicate with. I recommend her for clients in the B2B SaaS world who are looking for a mix of creativity and product knowledge. Jasmine-Jade gets it.

SPECIAL SEO SERVICE

SEO Strategy for B2C Brands

Don’t want to go the blog content route alone? Deploy a targeted strategy to rank in search for location-based keywords.

Got questions? Find answers here.

How long before I see results from the content strategy?

Content strategy execution is a marathon, not a sprint. The goal is to improve visibility, own your audience and drive your organic content marketing efforts for a long time.

Think of how long it takes to see results when you gym. Consistency compounds results. So, start early.

What platform do you create strategy for?

By default, my SEO Content Strategy offering focuses on your website and one additional platform for content repurposing.

However, you can include more platforms or focus on only one; I will outline and invoice accordingly.

What information do you require to get started?

I’ll collect your internal and external brand collateral via questionnaires. Specific bits of information about your business in one place will save us time on back-and-forth correspondence.

If you have a SaaS product, I may also require Pro access to use and understand it.

What are your payment terms?

To offset any potential late payment fees, my clients find ease in making a full payment upfront (held in escrow) which is released when certain milestones are hit.

I typically have two milestones—one when you receive the contract and the second on the final deliverable submission.

Grow your brand with strategic content

Stop posting into the void. Let’s build a system that will convert your audience and hit business goals.

Content strategy for B2B SaaS startups and companies

First time? Best time!

Not your first time? Even better.