Speaking and mentoring
I speak on content strategy, SEO/AEO, and how SaaS teams can create content buyers trust and AI search can recommend.
Topics I can speak on
Cadence beats volume
How small teams can choose what to publish, what to skip, and how to keep content moving without turning the calendar into a guilt machine.
Content starts rotting the day it ships
How content decay shows up in search, where AI makes the rot more obvious, and when to refresh, consolidate, or let a page die.
AI can't guess what you never wrote down
How to put product truth, verified claims, proof points, and voice in one place so writers and AI tools stop guessing.
Good work doesn't travel by itself
Why doing strong work is not the same as being known for it, and how to make your point of view easier for buyers, peers, and search engines to find.
Where I've spoken
- SEPT 2026AI & MarketingAEO: getting cited by AI searchVirtualVirtual
- Aug 2025YWAPFuture of work: how to launch and succeed in a remote careerVirtualIn-person
- May 2024FCDCNavigating the challenges of B2B marketingAbuja, NigeriaIn-person
- Apr 2023FCDCHow to stand out as a B2B marketerAbuja, NigeriaIn-person
- Dec 2023Ovalay DigitalDesign, strategy, and writing: collaborating for the greater goodVirtualVirtual
- Aug 2023BlurpeHow African businesses can tap into long-term growth with SEOVirtualVirtual
Programs I mentor for
- FCDC2026
- Tech Marketers Support Initiative (TEMSI)2025
- Women in Tech SEO2025
Catch me next
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Short bio
Jasmine-Jade O. is a Search Content Strategist for B2B SaaS. She helps teams turn fragmented product knowledge, buyer questions, and proof into content buyers can trust and search engines can recommend. She has worked across HRTech, FinTech, SalesTech, CX, and MarTech teams, and partnered with companies like Rippling and Directive.
Longer bio
Jasmine-Jade O. has spent the last 7 years helping SaaS teams turn fragmented product knowledge into content buyers can trust.
She works from a simple premise: most content teams already have the information buyers need, but that knowledge often sits across product teams, customer conversations, and sales calls rather than systematically feeding into the content process.
That insight led her to develop the ‘Context Repo’, her system for bringing positioning, product truth, verified claims, proof points and voice into one place before briefs, drafts and AI workflows begin. From there, her work connects content strategy with distribution, repurposing, message development and scalable workflows.
Her current focus is the shift from traditional search to AI search: making sure SaaS brands are credible enough for buyers to trust and clear enough for AI engines to recommend. Outside client work, she builds resources for content professionals and speaks on AI and marketing.
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