SEO/AEO Content Writing
Buyer- and product-led SaaS articles for the queries buyers bring to Google and AI: comparisons, alternatives, buying guides, customer stories, and the messy middle around them.
Comparisons
Straight-to-the-point tradeoffs for buyers down to two names and looking for the reason to pick one.
Rippling against two legacy platforms, framed around workforce size, compliance needs, and migration complexity: the criteria buyers weigh.
Rippling as the next step for SMBs outgrowing QuickBooks. The argument was the capability gap, not a side-by-side feature dump.
Rippling inserted into an enterprise comparison most buyers weren't expecting, for teams that had narrowed too early to legacy platforms.
Two global-hiring heavyweights, broken down by EOR coverage, contractor payments, compliance, and payroll reach.
A mid-market HR/payroll shortlist piece with clear calls on usability, automation depth, and when each platform makes sense.
Alternatives
For buyers looking past the obvious incumbent. I mapped the category, then showed where a challenger belonged without pretending every tool was equally good.
For teams outgrowing Gusto, with Rippling at the top of the shortlist. Ranks in AI Overviews across ChatGPT and Perplexity.
Global payroll against specialist EOR providers, framed around compliance coverage and service depth.
For teams actively evaluating global hiring infrastructure, in a category where Remote owns a lot of the mental shelf.
Rippling as the upgrade path for HR teams outgrowing BambooHR, framed around automation depth instead of feature parity.
Best-of Roundups
You certainly don't earn a buyer shortlist slot by listing ten tools and calling it a day. You earn it with useful, honest comparisons, and structure AI can quote. That's what I did here.
A high-volume SMB payroll page with comparison tables, pricing notes, and FAQ coverage for featured snippets.
Multi-state payroll through the pain point that drives switches: tax complexity across state lines.
Global payroll against specialist providers, with enterprise coverage on multi-currency support and local compliance.
A full-stack payroll argument in a category dominated by EOR specialists. Covers direct employment, EOR, and hybrid models.
Rippling's unified platform in front of the highest-volume HR Tech search term, for teams evaluating all-in-one systems.
Benefits administration against the mess of point solutions: open enrollment, broker integration, and compliance.
For buyers who think they only need scheduling, then realize they also need labor cost visibility.
Rippling's LMS positioned in a category crowded with standalone tools, for HR buyers evaluating onboarding and compliance training.
Spend management against standalone tools, with growing-company problems buyers care about: receipts, controls, ERP fit.
Rippling's corporate card brought into a FinTech category where founders and finance teams weigh controls against rewards.
The broad business-card category, segmented by buyer type so the page wasn't trying to speak to everyone at once.
Buying Guides
Evaluation-stage content for the questions buyers ask before they commit. Useful first. Then persuasive, because it's useful.
The evaluation criteria buyers need before choosing payroll software, written so Rippling answers the important questions.
A review-style payroll page: pros, cons, features, and pricing, without pretending high-intent buyers want a brochure.
Content Assets
Here are my long-form pieces with ranking-earning assets or lead magnets at the center. Some templates, some tools, some frameworks.
Five custom Google Sheets templates attached to a 3,000+ word guide. Useful enough to rank, specific enough to generate leads.
Original recommendation letter templates for different roles and relationships, written for people managers who needed the thing, not theory.
Customer Stories
One of my favorite categories. I do a pretty good job of turning product usage transcripts into stories a buyer can recognize.
A consolidation story around Root's decision: five disconnected tools out, one system in.
8x growth without breaking HR ops or losing compliance control. Rippling as infrastructure, not just software.
A global workforce story with multi-country payroll and compliance framed through the team's lived experience.
65% cost reduction did the heavy lifting. The story connected that number to consolidation buyers could understand.
A retail scaling story for a brand growing faster than its HR headcount.
License tracking for 250+ clinicians, told through a healthcare compliance problem that couldn't stay manual.
Five spreadsheets collapsed into one automated cost calculator, told from the practitioner's side of the mess.
Manual offboarding as an ops risk and a security risk, then the one-click fix.
A reference piece around customer service metrics, written to capture 'how to measure' intent and featured snippets.
Two terms buyers conflate all the time, separated clearly with Medallia positioned on the experience side of the line.
Expense management pulled into a high-intent search category through a reference guide for founders and finance teams.
Rippling's async-first culture as a point of view, not a product pitch.
A sales psychology piece for a cold outreach platform, centered on why buyers say yes before the tooling enters the room.
A category page for SMBs weighing email marketing software, with objections handled before the decision path.